Thursday, April 18, 2019

Michael Coleman

Michael Coleman is an actor, director, producer, and mentor. He began his career the old-fashioned way by pursuing a university education. Soon after, however, he realized that his passion and ambitions go far beyond what his school was able to offer. So, he withdrew from his courses and dropped his academic career in order to pursue his dream job. 

His portfolio includes performances on various venues that range from typical television and film opportunities all the way to cartoons and video games. Thus far, Michael Coleman successfully portrayed characters such as Bert Camp on Smallville, Stan on Hamtaro, Idasa on Dragonball Z, and many more. 

Additionally, he works as a producer who has successfully released “The Best Day Ever” and “Thirty Seven.” The future at his company, Rebel West Pictures, is looking even brighter with upcoming releases of projects that are currently under development. 


What was your best/favorite subject in school?


I always enjoyed liberal arts much more than any other course that was deemed mandatory. I learned the principles of creating something straight out of my imagination and it blew me away. This is why I was not shocked when I found out that I am quite talented when it comes to making live programs, acting, and narrating. Also, I have always been in love with physical education as it gave me a reason to not focus on my present issues and simply play some sport to the best of my ability for a limited time. 


Where and how did you first get into the industry you currently work in?


I started by working on some local plays and making sure that I got as much exposure as possible. In the beginning, I contemplated giving up dozens of times. After a while, however, I realized that it is just a matter of time before I break through. And sure enough, I was able to find a willing mentor who connected me with a lot of opportunities where I met popular directors and got to leverage those relationships later on.


How do you keep yourself motivated?


I just think back to the reasons why I decided to become an actor and a producer in the first place. I always saw this industry as a perfect opportunity to be creative without any of the boundaries that hold people back. Once I completed my first project and got to witness exactly how it feels to be within the entertainment industry, I did not want to leave. In fact, that particular moment helped me make a final decision to do everything in my power to cross the barriers to entry and have a fruitful career. 


What kind of business ideas excite you most?


I currently have my own post-secondary education facility as well as a production company that monitors potential talents who would be a good fit here. In other words, I prioritize business ideas that give a sense of synergy. I have never been a fan of convoluted projects that are borderline impossible to even comprehend. In my case, everything is simplified to the point where I can make an investment and almost always know the explicit rate of risk that I am facing. 


Have you ever tried any unorthodox techniques to attract attention to your business?


Absolutely. If you are a hungry actor, there is very little that you will not do to catch the directors’ eyes. After all, thousands of brave individuals decide to pursue this unique career every year. Most of them, however, fall off long before the first adversity even hits them. As far as what I did, I have a history of reaching out to the same people dozens of times, sending private letters, brand-building on social media, and more. 


What personal achievement are you most proud of?


I am proud of the fact that I have been within this market for quite some time now. For those unfamiliar, the entertainment field is amongst the most unpredictable in the world. Just look at some of the outstanding actors and actresses that have been unable to live up to their expectations. So, the turnover rate is incredibly high, and people do not really stick around for a long time. Well, I am proud to recognize the fact that I have been in the same market for many years now. 


What wisdom would you have liked to share with yourself when you first started out?


I would tell myself to begin leveraging social media sooner. Doing so would have given me a better chance to put together solid e-mail lists for recruiting events as well as spend some time talking to the team.

Tuesday, April 16, 2019

Marianne Cohan

Marianne Cohan DDS is a Nevada-based renowned dentist who runs the Summerlin Dental Solutions in Las Vegas. Prior to coming here, she lived in New York where she worked on her undergraduate and dental degrees. She attended the State University of New York at Buffalo and minored in periodontics. During this time, Dr. Cohan established herself as a young leader and won the periodontics and operative dentistry awards.

Over time, Marianne Cohan formed a reputation as one of the most reliable dentists in the Las Vegas market. She achieved this by always being available to her patients and making it a priority to resolve any emergencies immediately. Additionally, her close-knit bond with her patients, which get to fully participate in the treatment planning process, is what ensures that they continuously address their dental needs with her.

What was your best/favorite subject in school?

I always liked math and finance. These two classes came naturally to me as I enjoy solving problems. Although I did not pursue the aforementioned topics later on in my career, I am glad that I spent so much time studying the concepts. After all, math tends to find its way back into practically every job and the field of dentistry is no different. For some professionals, this presents a problem as they are not extremely proficient. In my case, however, years of loving math and doing it almost as a hobby helped prepare me to tackle the numerical problems that dentists must resolve.

What was your first job?

I spent some time working as a student assistant while getting my education in New York. The job was fairly simple and revolved around the office-related duties. These include everything from answering the phones to restocking the supplies and referring visitors to the proper person.

Where and how did you first get into the industry you currently work in?

Well, Las Vegas is where I officially started my career once I graduated. Before that, I did not have a plethora of formal experience as most of my college jobs were not tied to my current field.

How have those jobs prepared you for what you do now?

Most of them had important transferrable skills that I have been relying on for years. For instance, working as a student assistant really taught me a lot about customer service. In other words, maintaining the right amount of patience while still having enough authority over the patients is what helps maintain a successful record.

Describe the best day of work you’ve ever had.

It was a few weeks ago when I worked with a patient that needed to get a never-ending amount of repairs, replacements, and everything else that comes to mind. The session took a lot of time which, fortunately, the patient recognized with an excellent complement to our staff. The day was rewarding because I was able to restore his smile and watch him use it for the rest of the day.

How do you keep yourself motivated?

I focus on my patients and the fact that they depend on me to do my job well. After all. any minor mistake could evolve into a nightmare within a very short period of time. So, I try to emphasize the fact that someone is willing to put their faith into another individual’s hands and that type of responsibility helps push me forward.

What kind of business ideas excite you most?

The ones that are simple enough to be executed properly but not so straight-forward that they are not unique. I think that business ideas need to come with a fair dose of originality while maintaining that easy-to-build balance. Otherwise, you may get stuck trying to help turn something unrealistic into reality. The consequence? You will most likely sacrifice a decent amount of capital and your time.

Have you ever tried any unorthodox techniques to attract attention to your business?

Not yet. I never needed to use unorthodox methods to gain patients because we have a very high rate of customers who visit our practice on a daily basis. Additionally, word-of-mouth referrals have helped me establish a large list of long-term patients who come in for various reasons almost every month.

What personal achievement are you most proud of?

Winning the periodontics award when I was in school is probably the one that I am proud of the most. The reason why is the fact that this particular subspecialty is something that I essentially only pursued with a minor. So, being able to still get an award speaks volumes about my education.

What wisdom would you have liked to share with yourself when you first started out?

I would really not share much because I am a firm believer that people will learn much more when they make mistakes. Although I never made terrible errors myself, there were many instances where I fell short of my goal and thought the world was ending. After a while, however, you realize that there is almost nothing that your body cannot recover from. As far as tangible lessons, I would probably advise my younger self to take some time off and relax instead of constantly working. This could help me maintain higher levels of energy later on in my career because I would reduce the chances of getting burned out.

Friday, April 12, 2019

Dr. Gregg Schellack

Dr. Gregg Schellack is an orthopedic surgeon from the Sutter Coast Hospital in Crescent City, California. He specializes in various orthopedic issues that range from old-fashioned arthritis and rotator cuff tears all the way to complex cases of sports injuries like ACL tears. Moreover, he is qualified to handle some general pediatric orthopedic cases as well.

Before he reached his current success and established a long list of loyal patients, Dr. Gregg Schellack went through a rigorous medical school in Iowa. Once he graduated, he decided to pursue his dreams and move to the West Coast. Given his academic record and college achievements, he had no issues finding a job relatively soon after relocating.

What was your best/favorite subject in school?

Chemistry and biology were two classes that always tied on all of my lists of all-time favorite subjects. It is important to mention, however, that I had extremely qualified and outstanding teachers who were lecturing these two classes. So, I really did not even have to study much because most of the concepts were clear to me by the end of our classes. This left me with more time to research potential career choices based on my class preferences.

What was your first job?

Well, although a lot of people do not count it as a real job, I spent a few months working as an intern at the Naval Medical Center, San Diego. This may seem like a simple role where I had no relevant duties, but it was far from that. I had to work 80-100 hours every week and assist attending doctors with things like initial patient interactions, follow-up visits,  surgery and much more.

Where and how did you first get into the industry you currently work in?

By applying for a lot of residency programs. I wanted to focus on the West Coast, so I was extremely happy to get the news the Loma Linda University accepted me and  I looked forward to the upcoming opportunities.

How have those jobs prepared you for what you do now?

They prepared me really well, actually. The internship and all of the innumerable hours that I had to work were a great way for my career to foreshadow the direction in which it was going to go. Nowadays, I still have to be in my office for countless hours every now and then. Similarly, my residency is where I learned the vast majority of applicable knowledge that I continue to rely on to this day.

Describe the best day of work you’ve ever had.

It happened a few years ago when I performed my first orthopedic surgery and it was a success. This was the epiphany moment when I realized that I am very comfortable doing this job and all other self-doubt and insecurities quickly faded away.

How do you keep yourself motivated?

I think about all the people that may be struggling with these types of issues. Although I am not the only one who does this job, I like to think about these individuals as folks that I just have not had a chance to meet yet. So, eventually, I might be able to help them overcome their conditions.

What kind of business ideas excite you most?

The ones that are transparent and have a solid foundation that does not seem to be easily shaken by minuscule obstacles. Unfortunately, the vast majority of all business ideas that I deal with lack one of these two characteristics.

Have you ever tried any unorthodox techniques to attract attention to your business?

No. Ever since I got certified and completed my medical school, I have had a constant stream of patients come to see me almost every day. So, I never really felt the need to go out of my way to do unorthodox marketing.

What personal achievement are you most proud of?

Becoming an orthopedic surgeon. Going through residency was one of the most challenging endeavors that I ever faced, but the resident around me helped it to be easily accomplished. The reason why is that there was almost more to study than the hours in the day. Still, finding that perfect balance and figuring out a way to learn my trade while fully comprehending the material ended up becoming my second nature.

What wisdom would you have liked to share with yourself when you first started out?

Do not stress as much about trivial things. As an aspiring doctor, I used to worry about every detail of every project, venture, or relationship that I was involved with. At some point, however, you must take a step back and accept something less than perfection. Otherwise, you are setting yourself up for a long-term failure due to unrealistic standards.

Sunday, March 24, 2019

Dr. Clarence Clottey

Dr. Clarence Clottey first began his medical training back in Ghana before immigrating to North America. His dream to work in medicine began at a young age, originally wanting to be a military doctor.  In 1991 he received his Masters of Public Health from Harvard University and moved to Canada to be a Medical Officer of Health in Saskatchewan during the mid 1990s. During his years as an MoH, he fought to ban smoking in public places. He then moved to Ontario to become the Director of the diabetes program for Health Canada.

Dr. Clarence Clottey also worked as Scientific Director for the World Health Organization Collaborating Center on Chronic Disease Policy to set up a Policy Observatory for Chronic Diseases in collaboration with Brazil, Costa Rica, and Canada.

In 2009, Dr. Clarence Clottey received his certification in Family Medicine from the College of Family Physicians of Canada (CCFP), and went on to specialize as a Fellow of the Royal College of Physicians of Canada (FRCPC) in Public Health and Preventive Medicine.  After 2010 he began working as a family physician and a public health and preventive medicine specialist.

Dr. Clarence Clottey can speak six different languages, including English, Portuguese, French, and three African languages. Born in Ghana, West Africa, and raised in Rio de Janeiro, Brazil, this proud Christian family man currently lives in Ontario with his wife and has two grown-up children. He spends his free time visiting his friends, going to church and watching CNN and WWE.

Why did you choose to become a doctor?

It was the idea that one could be a physician who could help heal people, could help bring people out of pain and suffering. It was something that always interested me when I was young. My dream was once to be a military doctor, to wear a uniform and treat people who had been on the battlefield. And by the grace of God, I had the gift of excelling academically, and the doors opened for me.

What area do you specialize in?

The two areas I specialize in are public health and preventative medicine.

The approach to public health is to deal with anything that is affecting the health of everybody. Even something like different types of food available to a community can affect their health, which makes nutrition a part of public health. For example, if there is an increase in diabetes in a community, people are probably not exercising enough and may be eating bad food. One way to address this is to lower the price of healthy foods and increase the prices of junk food, this way the community is more likely to switch to a healthier diet. Another part of public health is dealing with infectious diseases. For example, the influenza virus is spread from person to person very quickly. You have to approach it by finding ways to immunize the whole population so you can control the virus. So public health is about trying to deal with the health of the entire population at the same time.

Preventative medicine is related to public health in the sense that we focus on individual things that people can do to prevent disease. For example, if we know people are ingesting a lot of salt, or there is an increase in high blood pressure, we would want to do research to determine what we can do to prevent the disease and its complications. Essentially with preventative medicine, we don’t have to wait for people to be sick before we try to treat them and prevent disease. Common forms of preventative medicine are early screenings for cancer, physical exams, vaccinations, and even general blood tests to check for anything out of place.

So the discipline of Preventative Medicine & Public Health is one of the specialties of the Royal College of Physicians. A typical job for a specialist in Preventative Medicine & Public Health is, for example, to be a medical officer of health, and to be in charge of public health departments.

What does your daily routine look like?

I usually start work around 9 a.m. or 10 a.m. and I spend my day as a family physician seeing to my patients and providing counselling to anyone who needs it. Then I sit down and try to do some paperwork before I leave work between 5 p.m. and 7:30 p.m., depending on the day. Also depending on the day, I either go to church or head home and watch WWE. Sometimes I go to the gym. I used to play a lot of volleyball before I got injured. It is one of my passions.

What do you love about your job?

I think it’s the opportunity to reach people, to help those who truly need it. To be able to provide them with the best possible care and education to improve their health. I love seeing that they feel motivated and empowered to improve their health. Also, whenever I have the opportunity to speak with different groups and communities on matters that pertain to their health and their lives, I love when I hear feedback that they were moved or touched by the importance of what I shared. Those two things together are what I love most about my job.

What would you consider to be the greatest accomplishment in your career?

It’s hard to pin point only one specific accomplishment. I am proud of the work I did in Saskatoon as a tireless advocate, in the mid 1990s, to ban smoking in public places when it was not common in Canada. Also, as an international medical graduate, to obtain not just one but two medical specialty designations as well as the experience to work at federal, provincial and municipal levels in public health in Canada. 

Tell our readers about some of your volunteer activities.

I often volunteer my time to speak at local community groups, church groups, and at local and national associations on all matters of public health and to encourage people to live healthy lifestyles. I never turn down the opportunity to speak and mentor young black men about what they will face in life given the challenges that I have been through myself because of the colour of my skin.  I’ve also spoken to communities here and even back in Ghana about this as well.

I also contribute to different charities. However, I like to be modest and discreet about any  good works that I do.

What do you do in order to mentally separate yourself from your work?

I pray and I read the Bible as much as I can. I visit my friends often, watch movies, and I consume a lot of news, particularly CNN. I enjoy all genres of music and like dancing. I also sing in church on Sundays. I also happen to enjoy watching WWE wrestling. It’s the one time I can suspend my disbelief and just go along with the storyline and enjoy it. And whenever I can, I travel.

As you move forward with your career in International and Public Health, what are you hoping to achieve?

I hope to continue my work. There are still a lot of people who are hurting and unhealthy. We have many new health challenges coming up, with poverty, ignorance, and all of the misinformation out there on the internet on every topic you can think of. I’m particularly struck by how much misinformation goes on in this era of the Internet.

My hope is to contribute in a small way to enlightening people on the real, objective, well-rounded science behind medicine, health, and public health. For example, when it comes to things like the influenza vaccine it brings up so much emotion in people, the same people who would be willing to take any other vaccine other than the influenza vaccine. As soon as you mention the flu shot, they say, “oh, I don’t take the flu shot. It made me sick once.” There is so much misinformation out there that causes people to adopt things that are inaccurate.

So essentially that crusade of trying to improve public health is continuous, a work in progress, and I hope I can leave this world a little bit better off, in whichever little corner that I can, and for any additional person I can help.  It will be my way of contributing to this life.

You can learn more about Dr. Clarence Clottey on:

Wednesday, March 20, 2019

Timur Yusufov

Timur Yusufov is the owner of Unique Homes, LLC and a former manager at Health Rite Pharmacy. His specialties revolve around improving the selection, training, counseling, and orientation of new employees. In order to do so, Timur Yusufov utilizes a combination of constructive criticism and reassuring feedback. Additionally, he is a proven leader who has experience in the spheres of talent discovery and venture planning. Now, most of his focus is dedicated to his company where he has asserted himself as the trend-setter within the market. 


What was your best/favorite subject in school?


I was always really good at math and logic-based subjects where I had to solve a problem by following a specific set of instructions. Although I was good at open-ended questions and creative thinking, I found these types of subjects to be a little tougher due to a lack of clear-cut guidelines. Expectedly, once I got to college, I realized that I prefer doing Finance and Accounting instead of English or History. 


Where and how did you first get into the industry you currently work in?


Well, my current company specializes in purchasing old properties that need to be renovated and/or rehabilitated. In the past, most of my jobs were not directly related to this sector as I worked in management roles for larger corporations. Nevertheless, I did get to experience some real estate a few years ago when I got involved with a couple of different projects that were sold for profit. In order to do that, however, I had to fix the properties up and find buyers who would be interested. From that point on, I decided that my time would be best spent if I could dedicate all of it to this sector. 


How do you keep yourself motivated?


Whenever I need a quick dose of motivation, I think back to how I felt whenever I accomplished something major in my life. For instance, getting promoted at my previous job or starting a successful business from scratch helps incentivize me to pursue my goals. Those moments were some of my greatest highlights and I cannot think of a time where I felt happier. Additionally, I like using previous accomplishments to get motivated because there are a lot of things that I would have done differently in the past. So, new endeavors offer me a chance to correct my past mistakes and do a better job. 


What kind of business ideas excite you most?


Buying a property that nobody seems to be interested in and figuring out a plan to completely restore it. For most entrepreneurs who are in real estate, such a project may seem like a very demanding one that will not have great returns. And rightly so. Doing restorations on older properties often takes much more time than simply flipping a home for a quick gain. In my experience, however, these types of projects allow me to use a few different skills that do not solely revolve around crunching numbers and negotiating with clients. Instead, I also get to work on a home and figure out how I can bring it back to its full glory. 


Have you ever tried any unorthodox techniques to attract attention to your business?


As of right now, I never really had to turn to any unorthodox methods. The competition in my particular industry is not as fierce as it is in the general field of real estate. So, although realtors will have to use various marketing strategies to find buyers for new properties, I do not. On the contrary, I normally know who a great potential client will be before I ever start renovating a certain structure. That way, most of my client-attracting actions are handled up-front. 


What personal achievement are you most proud of?


I am proud of the fact that my jobs never cut into my family time and that I have remained a reliable friend to everyone who ever needed me. 


What wisdom would you have liked to share with yourself when you first started out? 


I would have advised myself to spend less time in the corporate world and move to the individual business side as soon as possible. Of course, I have no issues with how my career turned out and everything that I have been able to achieve so far. Nevertheless, I am having much more fun doing property renovations than I ever did in employee management. So, I think that I would have been able to thrive a lot sooner if I simply made the switch early on.

Wednesday, March 13, 2019

Aaron Gorin of Cedar Grove Partners, LLC

Aaron Gorin is the founder and chief investment officer at Cedar Grove Partners, LLC. He was born and raised in Suffolk County in New York and obtained all of his education in this region. For his bachelor’s and Master’s degrees, he went to Cornell University and majored in Economics and Health Administration. 

Soon after, however, his career morphed into the area of finance and real estate. Prior to starting his own venture, Aaron Gorin also worked as an equity analyst for some of the larger banks. This enabled him to learn the ins and outs of the New York market and prepare for establishing his own LLC. 

What made you get into the real estate market?

I started my career by getting a degree in economics. Although I thought this would be the direction in which the rest of my professional ventures would go, it turned to be nothing more than a starting point. After that, I slowly switched to venture capital and began learning about finance. This stage of my life was extremely exciting, and it taught me a lot about the way that one should build a start-up venture. So, it made sense for me to eventually give it a shot and try to run my own business. This is where Cedar Grove Partners, LLC came from. 

The reason why I decided to focus on real estate was two-fold. First, I wanted to dedicate myself to building an organization where I can earn multiple streams of income. With real estate, I can enjoy residual payments from tenants as well as capital gains made on final sales of properties. And second, this industry is perfect for someone who wants to be very independent. For instance, I get to make all of my decisions based on things that I personally value as relevant factors. Such a high level of autonomy is definitely one of the main selling points to property transactions.

What are some of the trends in this industry that you are noticing right now?

It depends on what particular sub-sector you are focused on. For instance, some of the trends that are slowly showing up in the area of home design are smart devices. Similarly, you can also see a lot of people turning to micro-building where the houses are getting smaller in sizes to promote sufficiency.

If, however, you are looking at the overall trends in the market, I think that the reduction in the number of affordable housing options is the most obvious one. Over the past few years, the number of property owners that have slowly parted ways with affordable options and replaced them with luxurious offerings has grown exponentially. Doing so allowed them to potentially get higher profit margins while luring in high-income clients. 

Do you think that there is a way to overcome the shortage of affordable housing in urban areas?

I think that figuring out ways to improve the government’s involvement and make federal funding more available would be a good start. Looking at this from the landlord’s perspective, you have to recognize that people cannot just drop their prices to accommodate individuals who may not be earning enough at the moment. Nevertheless, it is important to situate families in homes and find ways to cater to their earning levels. Well, when the discrepancy between people’s earnings and what the landlords are asking for grows too much, it may be time for the government to step in and mitigate.

Why do you think property owners should make their offering more affordable?

I believe that the demand for affordable properties will almost always trump the demand for luxuries options. The reason why is that the vast majority of the population falls under the earning threshold where they are able to pay excessive amounts for their housing. So, finding tenants for one’s property building would be much easier if the price was not high enough to repel potential applicants. 

More importantly, offering affordable housing helps families as it guarantees them a place to live. Once they are situated, they can go and seek jobs that will help them move up through the classes of society. Eventually, they may be able to get out of the affordable housing and achieve their own success that can help the entire community prosper. 


Rakesh Sarna

Rakesh Sarna is an experienced hospitality professional. With more than 38 years of experience, he has worked in South Asia, Europe, the Middle East, the Caribbean, and North America. He is dedicated to customer service and makes sure that the customer has the best possible experience at all times. In the workplace, he is highly concerned with gender diversity and emotional intelligence. He believes that companies must keep their purpose and culture clear for the best possible results. 

Sarna was born in Zimbabwe. His father was a member of the Indian Foreign Service, giving Sarna a cosmopolitan upbringing. He studied Hospitality Administration at Algonquin College in Canada and then entered the field. He worked for Hyatt for nearly 35 years, honing his skills and putting his strong principles of customer service to the test. 

Rakesh Sarna is an example of a businessperson who truly cares about the people who work for him and about the customer’s experience. He will continue to contribute to the world of hospitality in the future. 


What are your interests in the hospitality field?

I am excited about the ways in which technology is impacting the hospitality industry. It goes beyond computer systems for the staff and in-room entertainment options. Technology has the potential to transform guest’s experiences in many ways.

What are some major changes that are transforming the hospitality industry?

Besides the technological revolution, there are several important changes in the works. One prevalent trend is the rise of the international traveler. As the number of guests from around the world grows, hotels and other hospitality businesses need to be ready to meet the challenge. Having employees who speak a variety of languages is a must. guests are more concerned with their health than they once were, and fitness rooms, spas, and pools need to be up-to-date.

The age range of hotel guests is rapidly changing. Hotels are beginning to cater more to the needs of millennial consumers, or those from ages 18 to 34. They are projected to make up half of all hotel guests by 2025. Some of the aspects that are important to millennial consumers include tech savviness, customer service, and value. They are impulsive and spontaneous.

Millennials are more likely to look for dining options outside the hotel, using various online review sites to find local restaurants. Hotel restaurants need to work to attract these guests, providing high-quality meals at a reasonable price. 


Tell me about the importance of sustainability in hospitality.

Eco-friendliness goes beyond the traditional card that asks guests whether they want to keep using their towel for another day. Hotels are beginning to install solar and wind-generated power. They are also installing systems that allow air conditioners and lights to automatically turn off whenever a guest leaves their room.

In the dining experience, food waste is discouraged. More restaurants are participating in food recovery programs which give usable leftovers to deserving community groups. Also, there has been a major push toward removing single-use plastics like straws from the meal service. Eco-friendliness attracts guests as well as contributes  positively to the state of the world. 


What is the impact of social media on  the hospitality industry?

Social media has a huge impact in the hospitality field. Hotels are beginning to hire dedicated social media experts to help promote them online. Guests enjoy sharing photos and tweets, and some hotel groups use these to help promote their business.

On the other hand, there is a serious issue stemming from some review sites like Yelp and TripAdvisor. Consumers can easily post complaints on these websites, leading to a loss of public opinion. Hotels must stay on top of these issues and work to satisfy as many guests as possible.