Bill Michelon is an experienced and highly regarded mentor, with an impressive track record of entrepreneurial leadership in business. For ten years, he has worked as an online media buyer promoting digital products to global customers. He also spends his time guiding young entrepreneurs towards success in growing their companies and brand identity.
Michelon is an expert at formulating digital marketing strategies. He has a creative skillset of being able to translate digital data, using platforms such as Google Adwords and Google Analytics into easy to understand language which makes him a highly sought after mentor.
To this date, Bill Michelon continues to promote and assist new brands entering the marketplace, as well as his own, successfully planning, managing and executing online marketing campaigns across a range of media exchanges. Today, Michelon is a businessman in high demand. He leverages his skills and insight to help others achieve better engagement levels.
We caught up with Bill to learn more about his background and business philosophy:
1. What was your best/favorite subject in school?
Business studies. This was the subject that captured my imagination and made me think about its application away from the classroom. Studying math didn’t make me look at numbers differently. However, after learning about business, I started to evaluate retail processes like product creation, branding, and sales.
2. What was your first job?
My first ‘proper job’ was as a media buyer for Ad Relevancy. The managerial and marketing experience I gained in this role paved the way for my future success. It developed my business acumen and honed my eye for detail.
3. Where and how did you first get into the industry you currently work in?
I have always been a sales focused person. After the Internet expanded, media buying was the natural choice for me. It is definitely a challenging field, but this is why I wanted to enter. It is competitive, dynamic and constantly evolving, and always keeps me on the edge of my seat.
4. How have these jobs prepared you for what you do now?
My experience of media buying gave me a major insight into the high octane online marketing space. I realized that, to succeed in this arena – where billion dollar firms compete to purchase limited online placements – a shrewd approach was required to produce an effective business sales funnel.
I’d like to think that my marketing savvy strikes a chord with the companies I work with, and helps them to implement digital media strategies that boost their bottom line.
5. Describe the best day of work you’ve ever had.
There’s no one particular day that really stands out. Every day, I leverage data to enhance the performance of businesses, and gauge how to translate information digitally to influence customer behavior. I have had many days where I have achieved great success and projected long term growth, which have all been very satisfying.
6. How do you keep yourself motivated?
Unlike many people, I make a point of taking breaks. I enjoy changing my surroundings periodically, when things get difficult. I like traveling, hiking or taking long drives to allow my brain to recuperate.
This enables me to zone out and come back with fresh, new ideas. I always encourage other business people to prioritize their mental well-being. I love to document the process and provide as many travel and business tips as I can on my site, BillMichelon.com.
7. What kind of business ideas excite you most?
Recently, I’ve become extremely interested in cryptocurrency. This industry has really blossomed in 2017. I am excited by the potential this has to transform the way we live and shop as worldwide consumers.
8. Have you ever tried any unorthodox techniques to attract attention to your business?
I am actually quite orthodox, as far as self promotion goes. I have always drawn attention to my business by working hard and delivering quality sales. Much of the time, I opt to do tasks that many others would outsource, simply because I enjoy the feeling of accomplishing things myself.
9. What personal achievement are you most proud of?
When I consider things from a business perspective, my first sale of my own product line was a milestone.
On a more personal level, I’m proud to have a growing family of support and love.
10. What wisdom would you have liked to share with yourself when you first started out?
I would advise myself to see each idea through to the end. If it is a success, then great. If it isn’t, then take the opportunity to learn from any mistakes you’ve made and become stronger next time.
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